Email Blasts are Stressful

I had a stress dream about sending out CPR’s annual appeal. I am planning to send my first (not the first) “newsletter” tomorrow morning. Every time I look at it I find more errors and inconsistencies.

By God, but this is stressing me out.

It is in part because I am a hard-core perfectionist when it comes to this kind of stuff, but it is also in part because I have nobody to bounce these things off of, and therefore am completely left to my own devices when it comes to editing.

And because it will be seen by some small fraction of 9,000 people.

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